On October 5th, the Apple Store on Michigan Avenue was the location for an event held by Grammy U, which featured platinum Grammy nominated production duo, Da Internz.
Grammy U is a program in which college students pursuing a career in the recording industry learn more in depth about their specific craft, and members are able to attend events and programs that teach about all aspects of the music industry. For this particular event, Da Internz came out to tell everyone about their experiences as a top production duo. Da Internz, Marcos “Kosine” Palacios and Ernest “Tuo” Clark are Chicago natives who were able to link up in 2004 while Kosine was a student at Columbia College Chicago. The duo is credited for working with artists such as Ludacris, Big Sean, Chris Brown, Justin Bieber, and Rihanna, and producing hit songs like “Anaconda” by Nicki Minaj, “Birthday Cake” by Rihanna, “Dance A$$” by Big Sean, “Made to Love” by John Legend, and the list goes on.
Da Internz began the presentation by discussing how they started from the bottom and made it to the top. They made connections, put themselves out there, and eventually they made it to where they wanted to be. They gave advice as to how to get to where you want to be, and the simple fact is that you have to be confident and patient. They use the phrase “blacking out in your craft” to describe what it takes to reach your goals. “Being very good is not good enough in this industry. You have to be great”. They told a story about a time they spent nine months in L.A. making four albums on an independent label, and nothing was released. They used that as their blackout moment because no one knew of them, but they used that time to work hard and progress.
Not only did Da Internz talk about what it takes to succeed in the music industry, they also did a beat breakdown, where they discussed and demonstrated what goes into making a song. This was the part that the audience was most excited about. Using the song “Made to Love” by John Legend, in which they co-produced with Kanye West, they broke down different sections of the song and explained how they bring it all together. By chopping up the different parts of the beat, we were able to see how a song becomes whole. Kosine explained that many people think making a beat is a lot more complex than it actually is. By them physically showing us the breakdown of the beat, and explaining how different parts of the beat were added, we were able to get a better understanding of the genius behind a production.